For Suppliers

Turn Event Inventory Into Global B2B Distribution.

Connect once and make your inventory available through approved professional channels. SeatsConnect helps venues, promoters, hospitality providers and approved suppliers connect inventory with professional B2B demand.

Search

Quote

Book

Fulfil

Connect Once

Reach multiple approved channels.

Controlled Distribution

Partners, markets and allocations.

Connected Availability

Inventory and booking information.

International Demand

Professional buyers worldwide.

Supply Advantage

Expand Reach Without Building Multiple Connections.

Connecting separately with every travel company, concierge provider, corporate agency or distribution platform creates additional complexity. SeatsConnect provides one infrastructure layer between your inventory and approved professional channels.

One connection

Reach multiple approved channels without rebuilding every time.

Controlled access

Inventory stays under professional B2B distribution rules.

Scalable layer

Expand distribution through one infrastructure connection.

01
supply · inventory sources
Live

Sources

Linked

Sync

Live

Control

On

  • Stadium ticketsVenue feed
  • Hospitality suitesPackage sync
  • Promoter allocationEvent hold

Your inventory

Venues, promoters and suppliers connect once.

TicketsHospitalityAllocations
02
seatsconnect · control layer
Live
Distribution rules
Active
  • PartnersApproved only
  • MarketsControlled
  • AllocationsStructured
  • CommercialMapped
RulesAccessFulfil

One infrastructure

SeatsConnect organises supply for controlled distribution.

RulesMarketsAccess
03
network · approved channels
Live
Partner accessControlled
  • Travel partnersLive
  • Concierge desksLive
  • Corporate buyersLive
  • Hotel teamsLive

Approved channels

Reach professional buyers already serving customers.

TravelConciergeCorporateHotels

Connect once. Expand intelligently.

One infrastructure layer for approved professional distribution.

TravelConciergeCorporateHotels
New Markets

Reach New Markets.

Your customers may be local, but demand for major events is global. SeatsConnect helps connect supply with businesses already serving international customers.

  • Local customers, international demand
  • Approved professional buyers only
  • One connection across selected channels

Potential channels include travel, concierge, corporate, hotels, event agencies, sports travel and white-label platforms — under controlled distribution rules.

markets · approved channels
Active

Reach

Global

Access

Approved

Model

B2B

Channel coverageProfessional
  • Travel agenciesEU · US · APACLive
  • Concierge desksPrivate clientsLive
  • Corporate buyersIncentivesLive
  • Hotels & guestsHospitalityLive
  • Sports travelEvent programmesMapped
  • White-label appsBranded accessReady
Travel agencies

Travel agencies

Agencies packaging events into travel programmes.

Tour operators

Tour operators

Operators building destination and event itineraries.

Concierge businesses

Concierge businesses

Lifestyle desks serving private and VIP clients.

Corporate travel

Corporate travel

Corporate buyers, incentives and client entertainment.

Hotels

Hotels

Guest-service teams adding events to stays.

Event agencies

Event agencies

Agencies creating event-led experiences.

Sports travel

Sports travel

Specialist programmes around major sporting events.

White-label platforms

White-label platforms

Branded sites and apps powered by SeatsConnect.

Global demand

Reach buyers already serving international customers.

Approved only

Inventory stays inside controlled B2B channels.

Professional network

Connect once with businesses ready to sell.

Distribution Control

Maintain Greater Distribution Control.

SeatsConnect is designed around controlled B2B distribution. Depending on your commercial and technical requirements, inventory can be structured for specific partners, channels, markets and commercial terms.

  • Define who can access your inventory
  • Structure release by channel and market
  • Keep distribution professional and approved

Expand distribution without simply opening inventory to everyone.

distribution · access rules
Controlled

Partners

Approved

Channels

Selected

Markets

Mapped

Active distribution rulesLive
  • Partner accessApproved only
  • Channel releaseControlled
  • Market mappingStructured
  • Allocation rulesMapped
Partners
Channels
Markets
Territories
Events
Products
Allocations
Commercial arrangements
supplier-api · data flow
Syncing
01Supplier systemLive
↓
02SeatsConnect APILive
↓
03InfrastructureLive
↓
04Approved channelsControlled
Automated data objects
  • Event information
  • Product information
  • Inventory
  • Availability
  • Pricing
API Connectivity

Connect Through API.

SeatsConnect can integrate with existing supplier systems to automate the movement of structured event, inventory and booking data — reducing manual updates across your distribution network.

Event information
Product information
Inventory
Availability
Pricing
Orders
Booking status
Fulfilment information
Discuss an Integration

One connection instead of many integrations.

Connect existing systems into one controlled distribution layer.

Supported connectivity depends on your technical environment and onboarding requirements.

Operational Efficiency

Reduce Manual Distribution.

Manual enquiries, spreadsheets, emails and individual feeds create additional work. SeatsConnect is designed to centralise connectivity and reduce unnecessary operational complexity.

One connection

Connect once to multiple approved distribution channels.

Automated availability

Reduce manual updates through supported integrations.

Structured B2B access

Make inventory available through approved professional channels.

Reduced administration

Centralise connectivity and reduce operational complexity.

International reach

Connect with businesses serving international customers.

Connected booking information

Structured flow of orders and fulfilment data.

Before

Multiple feeds & manual updates

With SeatsConnect

One controlled infrastructure layer

Outcome

Less admin, more structured reach

Supply Types

Built for Different Types of Supply.

SeatsConnect supports venues, promoters, hospitality providers, event organisers and approved suppliers connecting inventory into one professional distribution layer.

Venues

Venues

Connect available ticket and hospitality products with professional distribution.

TicketsHospitalityAllocations
Promoters

Promoters

Extend event reach through selected B2B channels.

EventsPackagesMarkets
Hospitality Providers

Hospitality Providers

Reach professional travel, corporate and concierge buyers.

SuitesPackagesPremium
Event Organisers

Event Organisers

Connect event products to an international distribution network.

ProductsAccessChannels
Approved Suppliers

Approved Suppliers

Integrate professional inventory into the SeatsConnect infrastructure.

APIFeedsIntegration
Venues
Venues
Events
Events
Hospitality
Hospitality
Travel
Travel

For suppliers

Connect Your Inventory to Professional Demand.

One integration can provide access to multiple approved distribution channels — with the control, structure and connectivity your supply team needs.